What is a Chevy Volt doing at a gas station?

The new commercial for the Chevy Volt is great! It shows a man at a gas station with his Volt and a kid is questioning him as to why he is at a gas station if his car is electric.

Along with being funny, the script is also able to provide information about the Chevy Volt, like the fact that it can run on gas as well as electricity. This is a great selling point for consumers because the thought of being stuck somewhere when you need to charge your car is a little unnerving.

Also, some of the Volt's competitors do not have this ability, for example the Nissan Leaf is all electric, no-gas. Meaning that if you run out of power, you may be stuck on the side of the road with an extension cord plugged into a stranger's house!

http://www.facebook.com/home.php?ref=hp#!/VicCaneverChevy

This picture was posted on the Vic Canever Chevrolet Facebook today, and shows just that. A Nissan Leaf, plugged into someone's home.

You can watch the commercial below, and learn more about the Chevy Volt at Chevrolet.com. And don't forget that the 100th Anniversary of Chevrolet is coming up on November 3rd!

Cereal or Chocolate Lava Cupcake?

I really like the new Kellog's Fiber Plus commercial. In the commercial they take the cereal to a cupcakery and challenge the customers to compare the cereal to their best selling cupcake. Obviously, given the choice between a cupcake or a fiber cereal, most customers will choose the cupcake!

However, the point of this commercial is that the cereal is not the best tasting cupcake, or dessert treat, but it IS the best tasting fiber cereal on the market. It is obvious that all of the current high fiber foods on the market are trying to change the reputation that fiber has as an ingredient in cereal, granola bars, etc. They are trying to show consumers that contrary to popular belief, fiber can taste good! This commercial is a good way to say that, with humor and a clear point.