I really like the new Kellog's Fiber Plus commercial. In the commercial they take the cereal to a cupcakery and challenge the customers to compare the cereal to their best selling cupcake. Obviously, given the choice between a cupcake or a fiber cereal, most customers will choose the cupcake!
However, the point of this commercial is that the cereal is not the best tasting cupcake, or dessert treat, but it IS the best tasting fiber cereal on the market. It is obvious that all of the current high fiber foods on the market are trying to change the reputation that fiber has as an ingredient in cereal, granola bars, etc. They are trying to show consumers that contrary to popular belief, fiber can taste good! This commercial is a good way to say that, with humor and a clear point.
No comments:
Post a Comment