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Friday, September 30, 2011

Kutcher Sneaks Placements on Two and a half Men

By now you have probably seen (or at least heard about) Charlie Sheen's replacement on the new season of Two and a Half Men. (If you haven't then you obviously live under a rock) So did you notice the sneaky placement in this weeks episode?

It appears in the episode while Ashton Kutcher's character 'Walden' is sitting on the couch with his lap top. The computer is plastered with stickers for various companies that Kutcher is invested in. The companies include Foursquare, Chegg and Hipmunk, among others.

Of course, by now we all know that seeing this type of product placement is not unusual....however the sneaky part is that the placements were not paid for! That's right, Kutcher managed to sneak them past the directors, gaining tons of free and very valuable publicity for the companies.

If you are interested in seeing the placements, you will have to look online, though. CBS is unhappy with the placements, because they were not paid for - and placements on that program are sold for a pretty penny. So the brands will be blurred in any future episodes where they are present. I think its great that he got those brands in there, even it it was just once, he obviously knows the value of product placement, way to go Ashton!

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