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Tuesday, January 17, 2012

Before you take the leap.....

I was watching The Bachelor yesterday and noticed  that the Honda CRV was strategically placed in the show during one of the dates. It was a group date, where the girls were all invited to "cross something off of our leap list", and ended up skiing in the streets of San Fransisco.

The cars were easy to spot, but I also noticed that the placement tied right in with the current Honda CRV campaign. The current campaign features couples that are discussing taking the next 'leap' in their lives - for example getting married or having a baby. They mention all of the things that they want to do first, and of course the Honda CRV can get them going.

Check out one of the Honda commercials below, and the group date footage from The Bachelor (you only need to watch about a minute to see the product placement). And go make a leap list of your own! If you need help visit leaplist.honda.com



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