The New Girl's New Gig

I love The New Girl on Fox, Zooey Deschanel stars in the show as a quirky and awkward girl in her 20's who is trying to figure out life. However, last week's episode had a special guest star...the 2013 Ford Fusion!

Zooey's character, Jess, has to substitute as a model when her friend is too hungover to complete the assignment. She shows off the new 2013 Ford Fusion, and while a member of the Ford team talks about all of the car's features, she stumbles around, in and out of the vehicle. The shameless product placement even included the tag line "Ford, Go Further" at least twice that I counted.

The vehicle also served as the backdrop for a good part of the show, both before the gig started, when Jess made the heroic offer to step in an substitute for her friend, and after the failed attempt a modelling when the two friends had a heart to heart while sitting on the stage in front of the car.

I imagine The New Girl's viewers are mostly in their mid-twenties to mid-thirties and there are probably slightly more females than males. That seems to align with Ford's target market for the Fusion as well, targeting young adults who are fairly new to the career world and looking at purchasing a car that reflects their new stage in life - so I think this product placement was a good move for them.

How Facebook Impacts Revenue

A popular question when it comes to social marketing is “how do you measure the ROI from social media?” Well, the short answer is, you cant. But, as with everything in marketing, it is much more complex than that.

While you can’t directly measure the return on investment from social marketing campaigns, you can measure a lot of other factors that contribute to increased profits. Probably the best of these measurements is the amount of traffic that your social media properties are sending to your website.
Businesses and organizations with a strong Facebook presence, see Facebook as one of the top sources of web traffic, and for most it is the number one referrer of web traffic as well. And once you know how much traffic Facebook is sending to your website, and you know what your conversion rates are, then you can begin to estimate the value of your Facebook marketing. But that is just the beginning!

The best thing you can do with your social marketing is to allow and encourage two-way communication between your brand and consumers, which builds solid, positive relationships, in turn promotes brand loyalty.

While it may seem tedious to answer every comment, message and post, building a good relationship with one consumer ultimately expands through their social network as well, and we all know how powerful word of mouth marketing is. According to Search Engine Watch.com, 62% of all online shoppers read product-related comments from friends on Facebook, with 75% of these shoppers clicking through to the retailers site. They also mention that 72% of consumers recommend companies they trust to friends and colleagues.

Written for 3sixtyinteractiveblog.com