I love The New Girl on Fox, Zooey Deschanel stars in the show as a quirky and awkward girl in her 20's who is trying to figure out life. However, last week's episode had a special guest star...the 2013 Ford Fusion!
Zooey's character, Jess, has to substitute as a model when her friend is too hungover to complete the assignment. She shows off the new 2013 Ford Fusion, and while a member of the Ford team talks about all of the car's features, she stumbles around, in and out of the vehicle. The shameless product placement even included the tag line "Ford, Go Further" at least twice that I counted.
The vehicle also served as the backdrop for a good part of the show, both before the gig started, when Jess made the heroic offer to step in an substitute for her friend, and after the failed attempt a modelling when the two friends had a heart to heart while sitting on the stage in front of the car.
I imagine The New Girl's viewers are mostly in their mid-twenties to mid-thirties and there are probably slightly more females than males. That seems to align with Ford's target market for the Fusion as well, targeting young adults who are fairly new to the career world and looking at purchasing a car that reflects their new stage in life - so I think this product placement was a good move for them.
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