Bud Light Tries Product Placement

 

This commercial made its premier during the Superbowl this year. I think it is a funny and creative parody of product placements. It also shows how aware our culture is becoming of product placements. This form of advertising has been around for decades, yet it seems that more attention is being drawn to it recently. This may be due to what consumers perceive as excessive product placements. For example, in 2008 The Biggest Loser took the spot for most product placements on television with 6, 804 brands.

The increase in television product placement is most likely due to the increase in television technology. With the invention of DVR and the creation of online television, consumers are seeing less advertisements during programing and therefore advertisers are pushing more product placements. It will be interesting to see how the product placement industry develops in the next few years, and how television advertising handles new technology. . . in the mean time check out the clip above and have a good laugh!