JCPenney...new and improved?

You may have seen some strange JCPenney advertisements lately. (I have included one of the confusing videos below) Apparently, JCPenney executives have chosen to re-brand the department store, and will be launching the full campaign later this month.

The teaser videos, hint that JCPenney is changing and state that "enough is enough". But what exactly is JCPenney going to change? Well, to begin with, they have already launched a new logo, and they also plan to launch a full campaign including direct mail and an exclusive Oscars sponsorship that targets younger, more fashionable consumers. They will be particularly highlighting brands like MNG by Mango and People Stylewatch.

Keep an eye out for the new and improved JCPenney brand, and let me know what you think!

Old Logo

New Logo