The First Search Engine For The Real World

When I saw the new Dodge Journey campaign, I instantly liked it! There is a movement in car advertising lately, many campaigns are now trying to inspire a lifestyle. And instead of just showing the car driving on different terrains, the commercials now include people, places and activities. (Other examples of this can be seen in my previous posts about Toyota and Chrysler)

Check out one of the new commercials below, I love the script, especially how it comapres the real world to the internet. I think this comparison will really click with a lot of people, myself included, who operate their entire lives based on the internet these days.

The last thing that I love about this campaign is that they actually left three Dodge Journey's out in the real world somewhere and the first people who actually get out there and find them, get to keep them. So get out there and start looking, even if you don't find the car, the Journey will be one to remember!

Mr. & Mrs. Smith Drive a Dodge Caravan

I recently watched Mr. & Mrs. Smith. I haven't seen this movie in years, and this time I noticed a lot of product placements. In one scene they are blowing holes through the walls of their house while attacking each other, however their Sub Zero refrigerator works well as a shield for Brad Pitt's character. My favorite product placement in this movie though was the Dodge Caravan.

While trying to escape from the assassins that are hunting them, Mr. & Mrs. Smith 'borrow' their neighbors Dodge Caravan minivan and end up in a high speed shoot out on the highway. It is amazing that even while they are being attacked by three cars of assassins, they manage to feature the Caravan's easy seat removal, as well as the amount of cargo that can be held in the trunk. They also show the automatic trunk and side door open/close buttons on the roof between the front seats.

My favorite part, though, is when the feature the dual sliding side doors and Mr. Smith catches an enemy jumping into the van through one of the side doors and smoothly pushes him out the other side. And get this. . .he says "the doors are handy". . .haha I LOVE IT!