I was watching The Bachelor yesterday and noticed that the Honda CRV was strategically placed in the show during one of the dates. It was a group date, where the girls were all invited to "cross something off of our leap list", and ended up skiing in the streets of San Fransisco.
The cars were easy to spot, but I also noticed that the placement tied right in with the current Honda CRV campaign. The current campaign features couples that are discussing taking the next 'leap' in their lives - for example getting married or having a baby. They mention all of the things that they want to do first, and of course the Honda CRV can get them going.
Check out one of the Honda commercials below, and the group date footage from The Bachelor (you only need to watch about a minute to see the product placement). And go make a leap list of your own! If you need help visit leaplist.honda.com
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Showing posts with label Honda. Show all posts
Showing posts with label Honda. Show all posts
Tuesday, January 17, 2012
Before you take the leap.....
Labels: product placement, advertising
advertising,
bikini skiing,
Honda,
Honda CRV,
product placement,
The Bachelor
Saturday, November 26, 2011
Christmas of Cars
Holiday ads are starting to air now, and two campaigns have already caught my eye. Ironically, the campaigns are for competing car brands - one is for Chevrolet, and the other is for Honda.
The Chevrolet campaigns feature a car salesman named Nick who acutely resembles Santa Claus. The shopper reactions are hilarious, of course, and these commercials provide information about the models available this year as well.
The Honda commercials feature Patrick Warburton, giving information about the new Honda models with humor. His attitude and script are very funny, however he still manages to mention some of Honda's key selling points.
I really like both of these campaigns, and - so far - I can't get enough of them. They definitely have me wishing for a new car this Christmas!
The Chevrolet campaigns feature a car salesman named Nick who acutely resembles Santa Claus. The shopper reactions are hilarious, of course, and these commercials provide information about the models available this year as well.
The Honda commercials feature Patrick Warburton, giving information about the new Honda models with humor. His attitude and script are very funny, however he still manages to mention some of Honda's key selling points.
I really like both of these campaigns, and - so far - I can't get enough of them. They definitely have me wishing for a new car this Christmas!
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