One of my favorite television shows is The Office. I'm sure everyone has at least heard of this show, and it as a huge fan base. The show is about an office of employees that work for a paper company, and their daily struggle with their crazy boss.While the Dunder-Mifflin Paper Company is a fictional business, their main competition is a company that we see quite often; Staples. This is a great product placement, because they are always shown competing with Staples for business. In one episode a salesman, Dwight, even goes to work at Staples, eventually coming back to Dunder-Mifflin though. The picture above shows a scene from this episode, other product placements that you can see are EPSON, Kodak, and Canon.
This is a great example of how product placement can make a program seem more realistic to the viewers. By adding a real life competitor, viewers can better understand the type and size of the Dunder-Mifflin Paper Company.
