I'm back!

Well it has definitely been way too long since I've written something on here! So by now I have so much to say, I'll start with a product placement that I noticed in an episode of Rizzoli & Isles (p.s. I LOVE this show!). It went along with a statement by the character Dr. Maura Isles. She advised another woman to "just put these in your shoes, I'm able to wear heels all day with them".

Attention Allergy Victims!

I love the new Zyrtec commercial! They do a great job of speaking right to their target customers, and I should know. I am the target customer, and I am guilty of most of these things. Anyone with bad allergies knows that you just have to laugh at it, you can't help that you sneeze 150 times a day or buy tissue in bulk when the seasons change....or can you? Zyrtec is my allergy medicine of choice, it really is the best on the market.

Does your business need more customers?

Graphic from: http://seo-zoom.blogspot.com/

I've been asked to blog about search engine optimization (SEO). Now, if you're like most people, the mere words send you into a fit of anxiety, or maybe you have never even heard of it. SEO seems confusing and practically impossible to anyone who does not understand the way that search engines work, so I'd like to use this post to clear up a few things.

First, what is SEO? Put very simply, it involves using different methods and keywords to boost the rank of a website in results from a search engine. SEO is necessary for businesses to get more views to their website, but also to make sure that the people viewing are actually looking for their product or service and then eventually converting them into customers.

So how is ultimate SEO achieved? That can seem really confusing, but once you have an understanding of how the search engine algorithms work to find websites, you can use that knowledge - with keywords about your web content - to place your website at the top of relevant search results. Unfortunately, those algorithms are constantly changing and it can be a full time job just keeping up with them.

Luckily there are experts out there who do just that. You can hire a digital advertising company like 3Sixty Interactive and they will make sure that your website has great rankings in relevant searches. They are experts on SEO, e-mail marketing, social media and all things web. Let them take care of all of your digital advertising so that you have more time to build your business.

If you're still confused, or if you just have a little extra time on your hands, you should check out this video from 3Sixty Interactive.

JCPenney...new and improved?

You may have seen some strange JCPenney advertisements lately. (I have included one of the confusing videos below) Apparently, JCPenney executives have chosen to re-brand the department store, and will be launching the full campaign later this month.

The teaser videos, hint that JCPenney is changing and state that "enough is enough". But what exactly is JCPenney going to change? Well, to begin with, they have already launched a new logo, and they also plan to launch a full campaign including direct mail and an exclusive Oscars sponsorship that targets younger, more fashionable consumers. They will be particularly highlighting brands like MNG by Mango and People Stylewatch.

Keep an eye out for the new and improved JCPenney brand, and let me know what you think!

Old Logo

New Logo

2012 Superbowl Favorites

Yesterday the Giants beat the Patriots...again. And again, I was left with a long list of Superbowl commercials that I wanted to blog about! My favorites included both of the Doritos commercials, along with E-trade, VW, Best Buy, Chrysler, Fiat, Toyota-reinvented, Honda CR-V and Chase quick-pay. You can watch all of those and the rest of the commercials from yesterdays game here.

However, I did manage to choose my top three favorite commercials, they include M&Ms, Acura NSX, and Chevy. I chose these three because I do not get tired of watching them, and I am laughing every time. Have a look....and let me know which one was your favorite!

Chevy Superbowl Commercial

The Superbowl is tomorrow, and that is one day during the year when I know I will not be the only one watching TV for the commercials! Here is a preview of what we have in store for us this year. It is the new Chevrolet commercial...take a look.

Lola wants a Diet Pepsi

I just love these new Diet Pepsi commercials with Sofia Vergara. She is definiley at the top of her game right now, with her role on Modern Family, and endorsements with makeup and clothing companies. This Diet Pepsi endorsement puts her over the edge though, and makes her a household name.

I think the commercials are great, obviously because they're funny, but also because her acting and facial expressions are priceless. Take a look for yourself...