If you watch TNT's hit show Rizzoli & Isles, you may have noticed a product placement for Stevia in the latest epsiode. Stevia is the new trend in sweetners, that claims to be healthier than other sweetners, especially sugar.
In the episode, a woman who was later revealed to be a yoga instructor claimed that she only used Stevia in her tea because "it is an all natural herbal sweeter". The placement was short and sweet - no pun intended - and fit within the script of the program.
There are several brands of Stevia sweeteners but overall this is an excellent way of gaining product awareness!
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