Product Runway

I have my DVR record Project Runway every week. I love the crazy challenges and watching the designers go through their creative processes. Of course, I also like to spot the product placements, and in Project Runway they are not hard to find.

The show has been around for a few seasons now, and has changed its product placements a few times. This season the main placements include Loreal Paris, Garnier Fructis, Piperlime, Marie Claire and HP. And, of course, each episode grants opportunity for product placements of its own.

Each of the main brands is mentioned throughout the show and shown in detail. For example, you can see the designers using hp computers throughout the entire show, and one week a designer even stated in elimination "you can see it on my hp computer!".

The Piperlime wall is the go-to for accessories that finish the deisngers'  outfits, while Loreal Paris is the makeup used and Garnier Fructis products style the hair.

Overall, I think that the product placements could be a little more subtle, however I do think that they are fitting for the program. Each product has a place and is not forced into the show for the sake of the brand. I can also say that I find hp computers a little more appealing thanks to their product placements in this and other programs.