Since the hit television show Sex and the City first aired, the computers in the show were Macs. The main character, a writer, was constantly seen typing away on her Mac laptop which contributed to the brand recognition that Apple has today.However, when the first movie came out in 2008 all of the Mac computers were replaced with HP computers, except for Carrie's. This was a smart move for HP product placements because the recognition of Carrie's computer is so highly known.
Unfortunately, by leaving Carrie with a Mac, I am not sure it is entirely successful. If you happen to notice Samantha's computer, or another HP in the movie you may remember it later on or be impressed with the new style. The likeliness of you even noticing the new computer is slim though. And since everyone knows that Carrie has a Mac, the Apple brand will remain more strongly attached to the hit television show and movie than HP will.
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