At one point Geico had three separate television campaigns all airing at once. There was the gecko campaign, the caveman campaign and the campaign with the stack of money that had eyes. Although it was strange to have all three of these running at the same time, the each had different messages. The gecko commercials originated to help people remember the company name and their business. The caveman commercials portrayed the simpleness of getting an insurance quote from Geico and the money campaign showed the savings that Geico customers could receive.
All of the commercials were funny, and successful in portraying their message. However, my favorite is the gecko, and I am glad that Geico is still using that character in some of their advertising. I am also glad that they have dropped the other campaigns because having so many different characters can be confusing and can weaken the brand personality and recognition.
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