Mayhem

http://www.facebook.com/#!/mayhemhere

I absolutely love the Allstate campaign with the 'Mayhem' guy. The commercials are very funny, while still getting a point across to the consumer; Mayhem can strike at any moment. If you haven't seen the commercials, they consist of an actor playing the part of 'Mayhem'. He acts out different scenarios that all end with major damage to an automobile. There are a couple examples below.

It's not just the commercials that I love about this campaign though. 'Mayhem' has a strong Facebook presence as well, with almost one million people that 'like' the page. Followers like to post their own experiences with mayhem, like "I am the pack of gum you forgot to take out of your pocket when you started the wash" and "I am the in ground pool at the house you just bought... you are opening it up for the summer and I'm 3/4 full of water when the liner falls off". You can check out the Mayhem Facebook here: http://www.facebook.com/#!/mayhemhere

This kind of two way social communication makes consumers feel connected to the campaign and therefore they feel closer to the brand. Eventually they may chose to change their car insurance to Allstate, and be protected from Mayhem, in the meantime we can all watch the commercials and have a good laugh!