Amazon Kindle Friends Commercial Mocks Mac

Earlier this month I posted about the new T-Mobile commercials and how they are too similar to the Mac vs. PC commercials of the past. You can view that post here: http://maureenglassonadgirl.blogspot.com/2011/07/t-mobile-copy-cat-ads.html I have recently spotted another Mac commercial copycat. This time it is a commercial for the Amazon Kindle. The commercial style is very similar to the Mac vs PC campaign and the T-Mobile campaign, with the same white background, two opposing characters and light background music.

I am guessing that at this point there is some strong research showing the effectiveness of this advertising style, and assuming that is the reason for so many similar commercials. However, I have to say, I would like a little more creativity in these commercials. The companies are certainly big enough to command a creative agency, so why follow the template designed by Mac?

Either way, the advertisements are effective in portraying the positive attributes of the highlighted product, in this case the Kindle.

If you are not sure what the Mac vs. PC campaign that I am referring to is, here is an example: