Sex and the City is a show known for is glamorous fashion and exciting portrayal of the city life. Naturally, the show is full of product placements. Especially fashion brand product placements, including shoes. And anyone who knows me knows that I LOVE shoes!
High end brands such as Louboutins and Manolo Blahniks are shown quite often. One episode is even centered around Carrie having her Manolos stolen at a party and the hostess lecturing Carrie on buying shoes that cost around $500.
In the first movie, there is another small plot line surrounding a different pair of Manolos. When Carrie leaves her new shoes at the apartment that she and Mr. Big are selling after their breakup she has to go back before she loses them. She runs into Mr. Big there, who then proposes to her using one of the shoes. With a character like Carrie who is very fashion oriented, the shoe placements add a reality to the show. Of course in real life, I am not sure that a writer could afford so many pairs of $500 shoes. . .but that is why this isn't a reality show.
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