A compilation of advertisements and product placements that catch my attention. . .
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Tuesday, July 5, 2011
Ford Product Placements Target Young Market
I noticed some product placements for Ford on my favorite fall and winter television shows. First I saw the Ford Fiesta appear on Vampire Diaries, driven by Caroline. They also integrated television commercials, digital and print advertising in the campaign, using the show's name and characters. Next I saw the Ford Focus given away as a prize on America's Next Top Model.
With these new placements it appears that Ford is targeting a younger market for these two models. By choosing these two shows to showcase their cars, they are targeting a teen to young adult market, instead of the mature adult market that many cars are marketed toward.
I noticed some product placements for Ford on my favorite fall and winter television shows. First I saw the Ford Fiesta appear on Vampire Diaries, driven by Caroline. They also integrated television commercials, digital and print advertising in the campaign, using the show's name and characters. Next I saw the Ford Focus given away as a prize on America's Next Top Model. 
With these new placements it appears that Ford is targeting a younger market for these two models. By choosing these two shows to showcase their cars, they are targeting a teen to young adult market, instead of the mature adult market that many cars are marketed toward.
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