Today is the 4th of July, and it reminds me that when it comes to spending time outdoors and enjoying your environment, there is no better place to do it than Michigan.
The Pure Michigan ads make Michiganders proud of our state and its wonderful opportunities for adventure. The voice for this campaign is Michigan's own Tim Allen, who claims that this is some of his best work, and all of the footage is filmed on site in Michigan. In 2009 Forbes named the campaign #6 in its 10 best travel campaigns of all time.
The campaign began in 2009 and is funded by the state and private investors. Last month private investors contributed another $3 million to expand the Pure Michigan campaign to other states, the state government matches every dollar that the private contributors make. If you haven't seen the ads yet, you can see them all here: http://www.youtube.com/user/puremichigan?nrc=blog. Also check out michigan.org for ways to discover Pure Michigan!
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