I have noticed a few car commercials lately that urge adults, more specifically parents, to be cool. The commercials are for two Toyota models, one being the Toyota Highlander and the other the Toyota Venza.
The Highlander is marketed toward parents with young kids, featuring the rear seat entertainment system, the stylish design that does NOT resemble a minivan or station wagon, and a tag line that says "just because your a parent doesn't mean you have to be lame."
The Venza on the other hand is marketed toward parents with older kids, urging them to get out of the house and have fun. It shows young adults commenting on how their parents are getting old, while showing the parents driving the Venza to a biking trail or concert all while featuring the Venza's cargo room, passenger room and bike rack.
I like both of these campaigns, they have the same concept but portrayed in different ways to fit the target market of each model. Overall I think the campaigns are funny and memorable, meaning they are probably successful with brand recognition in their market areas.
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